ABOUT AVELLINO & CO. | SQUARESPACE DESIGNER & BRAND STRATEGIST

Great brands don’t happen by accident.

Laptop displaying a website for S+L Bespoke Events with the headline 'The dance floor is calling' and a menu bar with services, weddings, meet S+L, contact, and a call-to-action button to book a call.

Avellino & Co. is a boutique brand and web design studio built for small business owners who are ready to stop blending in.

I started this studio because I genuinely believe great design makes all the difference — and that every small business owner deserves access to it. We live in a world of Canva templates and DIY everything, and what gets lost in that is the thing that actually makes a brand work: intention.

Before starting Avellino & Co., I spent years working across some of the biggest names in the world — HBO, Apple — and what I took away is that the brands people remember are never accidental. They are thoughtful, strategic, and built around something real. That is the standard I bring to every project, no matter the size of the business.

I do not have a signature style I push clients toward. My job is to get inside your business, understand what makes it tick, and translate that into a brand that actually feels like you. And that moment when it finally clicks? That never gets old.

GREAT DESIGN IS NOT A LUXURY. IT IS HOW YOU GET TAKEN SERIOUSLY.

Meet Lindsay

DESIGNER, CHECKLIST QUEEN, ESPRESSO APOLOGIST

Black and white portrait of a young woman with glasses and long hair, smiling outdoors.

I have worked across enough creative disciplines, graphic design, social media, interiors, and podcasting, that I can find my way inside almost any industry. I studied graphic design and art direction at SCAD, spent years working with Fortune 500 brands like HBO and Apple, and eventually landed exactly where I was supposed to be: helping small business owners build brands they are proud of.

I love a good challenge, I obsess over the details, and I will not stop until it feels right. When I am not designing, you will find me at solidcore, rewatching Gilmore Girls, or somewhere with an espresso martini in hand.

“Working with Lindsay was the best investment we ever made in our company.”

LISA A, SCARSDALE WOMEN’S FITNESS

Our Approach

Every project starts with a conversation, not a mood board. Before I touch a sketchpad or wireframe, I want to understand your business, your audience, and where you are trying to go. That strategy is what everything gets built on, which is why the brands we create do not just look good. They make sense.

Every detail matters to me. The font pairing, the way your site flows on mobile, the micro-moments that make someone feel like they are in the right place. I hold every project to the same standard regardless of budget or business size.

You will be involved the whole time. The best outcomes happen when it feels like a collaboration, not a hand-off.

THIS OR THAT

Let's get personal for a second.

ICED COFFEE

HOT COFFEE

FICTION

NON FICTION

NIGHT OWL

EARLY BIRD

DIRTY MARTINI

NEGRONI

NEUTRAL

COLORFUL

PLANNING

WINGING IT

RANDOM

INTENTIONAL

WHAT IF YOU NEED MORE HELP?

Our Trusted Creative Partners

If your project needs something I don’t offer, like web copywriting, data analytics or paid media — I have a list of trusted pros I’m always happy to refer. You’ll be in great hands.